The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary".
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Get in touch today to started with your digital portal.Necessary cookies are absolutely essential for the website to function properly. Moxtra helps businesses engage customers on digital channels with a OneStop Portal. To read the Small Business Digital Resilience Report and learn more about the state of customer engagement for small businesses, click here. Now, 52% of consumers say digital capabilities are a primary requirement when searching for a small service provider - a 30% increase during the pandemic. “By leveraging a high-touch, comprehensive portal, businesses will be able to provide holistic virtual experiences that mirror customers’ natural behavior.”Īdditional key findings from the 2020 Small Business Digital Resilience Report include:Ĩ9% of small business customers agreed that it was important to be able to reach out digitally to a small business instead of scheduling an appointment or phone callĤ0% of consumers said digital capabilities were a primary requirement when searching for a small- sized service provider before COVID-19. But just like the consumers they engage with, these businesses are also struggling to streamline interactions with the prevalence of disparate, disconnected technologies,” noted Iyar. IT leaders supporting collaboration projects will find these five Cool Vendors encourage and reflect that imperative. “Small businesses are making headway with new technology. Collaborative interactions demand flexibility to support independent behaviors in employees and extended enterprises. However, 63% of overall respondents said that the number of digital tools and technologies their company uses makes some tasks more complex. “However, the findings of this report indicate that consumers are demanding that businesses provide a simpler, more streamlined and more effective digital experience, or else they’ll move on to a competitor who will.”Īccording to the report, in 2020, there was a 30% increase in consumers who said digital capabilities are a primary requirement when searching for a small service provider.Īlso, 66% of respondents said the pandemic has made them more likely to use small businesses in the future.Īdditionally, 84% of small business customers said they would consider seeking an alternative provider if digital capabilities were lacking.
“This year, businesses learned that digital resilience was critical to surviving the pandemic - however, digital resilience is also critical to surviving in today’s digital age, period,” said Leena Iyar, Chief Brand Officer for Moxtra. In order to better understand the impact that the pandemic had on consumer sentiment around digital offerings and inform decision-making heading into the New Year, the 2020 Small Business Digital Resilience Report by Moxtra surveyed 1,500 small business personnel and 1,500 small business customers across three key sectors: financial services, legal and real estate - all high-touch industries that must carefully manage secure client communications.
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While digital and mobile solutions have been an important driver of companies’ success for years, the challenges faced by business owners and executives this year have revealed just how vital consumers consider these options - and exposed just how prepared and digitally resilient businesses were heading into the future. In fact, nearly all small business personnel surveyed (92%) in a new study from Moxtra said their organizations adopted new technologies during the pandemic. The onset of the COVID-19 pandemic sparked a drastic evolution in the ways that small businesses interact with their customers. Small Business Digital Resilience 2020 - Read the report
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